AI IntelligenceAug 21, 2026AI Intelligence
Article
ChatGPT search now uses the site:operator at scale
ChatGPT search now applies the site: operator at scale, according to Promptwatch, a generative-engine-optimization vendor that tracks responses in ChatGPT, Claude, and Gemini. The change gives site owners a more direct way to influence visibility in AI chatbot answers, extending SEO-style tactics to generative engines.
Frontier EditorialSource: Simon Willison
01
Source Brief
ChatGPT search now uses the site:operator at scale: ChatGPT search now applies the site: operator at scale, according to Promptwatch, a generative-engine-optimization vendor that tracks responses in ChatGPT, Claude, and Gemini. The change gives site owners a more direct way to influence visibility in AI chatbot answers, extending SEO-style tactics to generative engines.
02