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AI IntelligenceAug 21, 2026AI Intelligence
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ChatGPT search now uses the site:operator at scale

ChatGPT search now applies the site: operator at scale, according to Promptwatch, a generative-engine-optimization vendor that tracks responses in ChatGPT, Claude, and Gemini. The change gives site owners a more direct way to influence visibility in AI chatbot answers, extending SEO-style tactics to generative engines.

Frontier EditorialSource: Simon Willison
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ChatGPT search now uses the site:operator at scale: ChatGPT search now applies the site: operator at scale, according to Promptwatch, a generative-engine-optimization vendor that tracks responses in ChatGPT, Claude, and Gemini. The change gives site owners a more direct way to influence visibility in AI chatbot answers, extending SEO-style tactics to generative engines.