Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its...
Panelists without requiring logins (Loree Seitz/The Wrap): Loree Seitz / The Wrap : Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins — “We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients,” CEO Karthik Rao says
Source Brief
Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins (Loree Seitz/The Wrap): Loree Seitz / The Wrap : Nielsen rolls out changes to make its ratings more accurate, including using data from smartwatch-like devices worn by its panelists without requiring logins — “We are relentless in our pursuit of delivering the most accurate measurement possible for our media and advertising clients,” CEO Karthik Rao says